Which buying behavior is described as buying on the spot when you see merchandise?

• A. Saving
• B. Comparison shopping
• C. Investing
• D. Impulse buying

Answer: (D)

Impulse buying is spontaneous, unplanned purchasing triggered by seeing merchandise in the moment. It happens when a shopper encounters an item and makes a quick purchase driven by emotion or a strong desire, rather than after evaluating options or considering long-term goals. This fits the description of buying on the spot as soon as you see something. In contrast, saving involves setting aside money for later, comparison shopping means weighing several options before deciding, and investing is about growing wealth over time through assets with more deliberate planning. Retail displays, promotions, and limited-time offers often nudge impulse purchases by creating a sense of urgency or appeal.